Orthopedic and sports rehab
Condition and sport pages that match how people describe a problem, plus a story for athletic trainers, coaches and school contacts.
Independent clinics · Referral partners · Cash-pay practices
Physical Therapy Marketing Built Around the Initial Evaluation
New patients almost never arrive from a single place. One person twisted a knee on Saturday and typed a search at midnight. Another was told by a surgeon to start rehab within the week and was handed three clinic names. A third has lived with a stiff neck for a year and is still deciding whether to see anyone at all. GetPhound is a marketing company that puts together the search pages, map listing, ad campaigns and website that those three people each run into, for independent outpatient clinics. We do not sell leads, and we do not promise outcomes for patients or for your schedule. Monthly plans start at $495, with no setup fee and no contract to sign.
- From $495One flat monthly fee, nothing due up front
- Two funnelsPatients who search and partners who refer, planned apart
- Evaluation firstEach page points at a booked first visit
- Privacy awareTracking and wording chosen with health-data limits in mind
How a clinic fills its schedule
Patients Reach a Clinic Through Two Front Doors, and the Schedule Needs Both
The first door is the patient's own search. Someone is hurting, or worried about hurting, and they type a phrase that mixes a body part, a goal and a place. They compare a few results, glance at the stars on the map, read how the first visit works and choose a clinic they can reach and afford. Convenience, insurance fit, parking, evening hours and the feeling that someone will listen all count more than a clever tagline.
The second door is the referral. An orthopedic surgeon, a primary care office, a chiropractor, an athletic trainer, a school nurse or an employer's safety lead suggests your name. That sounds like it has nothing to do with marketing, yet the person who was referred nearly always checks you before booking. They look at the listing, the reviews, the website and whether the clinic seems to handle their kind of problem. The referral partner checks too, usually a little before they pass your name along a second time.
Most physical therapy marketing is built for the first door only, which is why owners end up with a handsome site and a flat referral log. A better plan asks which door produces your best visit mix. A clinic living on post-surgical referrals needs a site that reassures surgeons and their staff. A cash-based sports practice needs pages that explain what a session includes and why it is priced the way it is. A practice in a state with broad direct access needs patient-facing answers about whether a doctor's note is required. Each door gets its own plan.
Eight faces at the front desk
Eight People Who Might Book an Evaluation This Week and What Moves Them
| Person | What they type or ask | What worries them | What helps them book |
|---|---|---|---|
| Weekend athlete with a nagging joint | "sports physical therapy near me", "runner's knee exercises" | Being told to stop the activity they love | A therapist who treats their sport and an evening slot |
| Adult with a stiff back after a long desk week | "physical therapy for lower back pain", "do I need a referral" | Cost, time off work and being handed a generic sheet of stretches | A plain explanation of the first visit and a quick online request |
| Patient headed for or recovering from surgery | "post surgery physical therapy near me", "rotator cuff rehab" | Choosing the wrong clinic and slowing recovery | A surgeon-friendly clinic with clear communication and openings soon |
| Worker with a comp claim | "workers comp physical therapist", "work injury rehab" | Paperwork and being sent somewhere far away | A front desk that already knows the claim process |
| Adult child searching for a parent | "balance exercises for seniors", "fall prevention therapy" | A parent who is afraid of falling or of being a burden | Warm tone, easy parking and a clear description of a visit |
| Woman seeking pelvic health care | "pelvic floor physical therapy", "postpartum pelvic floor" | Embarrassment and not knowing what an appointment involves | Private, respectful pages that explain the visit in detail |
| Parent of a young athlete or a child | "pediatric physical therapy", "youth sports injury therapy" | Whether the clinic is comfortable with children | Photos of the space, therapist credentials and flexible after-school times |
| Self-pay patient avoiding long waits | "cash physical therapy", "one on one physical therapy" | Paying out of pocket without knowing what is included | Transparent session descriptions and a calm, direct booking path |
Your own intake sheet is the best version of this table. Ask the front desk to tally how patients describe themselves for a month and the rows that matter will be obvious.
What you treat
Seven Lines of Care and the Marketing Question Each One Raises
Post-operative rehab
Prove that you communicate quickly with surgical offices and can see a new patient soon. A page for each common procedure helps patients who search after the operation is scheduled.
Back and neck pain
Patients here are often comparing options before they pick any provider. Education about what a therapist evaluates first earns trust.
Pelvic health
Pages need warm, clinical, nonjudgmental language and a clear description of what happens in the room.
Vestibular and balance
Dizziness and fall concerns bring in older patients and their adult children, who check the clinic carefully and value clear, calm copy.
Workers’ compensation and occupational
A separate page for employers and claim contacts keeps the patient site clean while giving partners the process they need.
Cash-pay and direct-access models
The website carries the whole pitch: what a session includes, who sees the patient and how booking works.
Not every physical therapy practice treats all seven. We build around the two or three lines you want more of and keep the rest quiet until the schedule can take them.
A note on rules
Health Advertising Has Its Own Boundaries, and We Write Inside Them
Marketing a physical therapy clinic is different from marketing a landscaper. Rules about advertising health services, patient privacy and the practice of physical therapy itself, including how a therapist may describe credentials or techniques, vary by state and sometimes by payer. Direct access, meaning whether a patient may see a therapist without a physician's referral, and its limits, also vary. We do not state any one state's rule on a page, because a statement that is correct in one place is wrong in the next. Instead we write wording that stays accurate in general, and we ask you to confirm the details with your state board or a compliance advisor.
Privacy shapes the technical side as well. Tracking tools, retargeting audiences and review replies can interact with rules on protected health information, and the platforms have their own health advertising policies. We design tracking and ads to keep sensitive details out of ad platforms where we can, and we tell you plainly when a feature should be reviewed by someone qualified before it goes live.
Finally, we do not write medical advice, promise pain relief or recovery, suggest that therapy will avoid surgery or publish patient stories without proper consent. This is not legal advice, and it is not a substitute for your own compliance review.
Through the calendar
A Year at the Front Desk and What a Clinic Can Prepare for Each Stretch
| Time of year | What tends to prompt calls | What to have ready |
|---|---|---|
| January and February | Resolutions, new gym routines and a fresh insurance year for some patients | Pages on getting started safely, a clear explanation of benefits questions and openings in the first weeks |
| Spring | Running, cycling, spring sports and yard work after a quiet winter | Sport and overuse content, and school or club outreach for the season |
| Early summer | Tournaments, hiking and weekend injuries | Same-week evaluation openings and a quick online request form |
| Late summer | Back-to-school athletics and pre-season conditioning | Pages for youth athletes and flexible after-school times |
| Autumn | Fall sports, raking and ladder strains, and elective surgeries scheduled around work and holidays | Post-operative pages and fast replies to surgical offices |
| Early winter | Ski and snow-shoveling injuries in colder regions, plus patients who are trying to use remaining benefits before the year ends | Winter injury content and a front desk script for benefit questions |
| All year | Falls, balance worries, ongoing back pain and work injuries | Evergreen pages, reviews and a steady referral outreach routine |
Patterns vary by region and by the lines of physical therapy you offer, so treat this as a prompt for your own planning rather than a forecast.
Our services
The Seven Services and the Moment in the Patient's Path Each One Serves
Search engine optimization
Condition, service and location pages that match how people describe a problem, plus the behind-the-scenes fixes that let search engines read them. See how clinic SEO is built.
Google Business Profile and Maps
Categories, services, hours, photos and a review routine suited to a clinic. Read the Maps guide.
AI search visibility
Clear, matching facts about who you treat and where, so chat assistants describe your clinic correctly. How AI search applies to therapy clinics.
Links and citations
Hospital, school, association and community mentions that confirm a clinic is established. Citations and links explained.
Paid ads
Campaigns on Google, Bing and Meta Ads (Facebook and Instagram), built to respect each platform's health rules. The paid ads overview.
Website design
A site that explains the first visit, your therapists and how to book. Website design for clinics.
Content
Condition explainers, visit walkthroughs and referral partner resources. Content ideas for clinics.
Want the whole picture first? The marketing guide walks through costs, channels and what the opening quarter looks like, and the lead generation page describes what a strong new patient inquiry looks like. Paid campaigns are split across Google Ads and Meta Ads (Facebook and Instagram).
Getting started
The Opening Weeks With a New Clinic
Decide which visits to grow
We ask what a good week looks like: which conditions, which payers, which therapists have openings. The answer decides which pages come first and which come later.
See the clinic through a patient's phone
We search your name, your specialties and your towns on a phone, then check the listing, the site, the reviews and the way a new patient would try to book.
Shore up the basics
Accurate listing details, working call and form tracking, a site that explains the first visit and makes insurance and credentials easy to find.
Turn on channels one at a time
Pages and the map listing lead, since they gather strength gradually. Ads start once the front desk is set up to handle the extra calls.
Compare against booked evaluations
Each month we compare inquiries with scheduled and completed evaluations, using the numbers your front desk can share without exposing patient details.
Pricing
What the Monthly Plans Look Like
Choose where to begin and adjust as your schedule fills or loosens. Nothing is charged to get started, and nothing locks you in, so we keep the work only while it earns its place.
Owner questions
What Clinic Owners Ask Before They Call
Can you help if most of our patients come from physician referrals?
Absolutely. Plenty of practices begin there. A referred patient still checks the clinic before booking, and the referral partner often checks again. We make sure the listing, reviews and site answer both audiences, then widen search and ads if you want a better mix of patients.
How much does marketing for a physical therapy clinic cost?
Think of three tiers. Landing pages through RankGuarantee™ are $495 monthly. The fuller Organic Growth programs are $1,495, $2,495 or $3,495 monthly. Running ads on one, two or three platforms costs $895, $1,595 or $2,295 monthly, and the money spent on ads goes straight to the platform. Nothing is due at signup and there is no contract.
Will you promise more patients or faster recoveries?
No. We cannot promise visit counts or clinical outcomes, and we will not write copy that implies them. What we can do is make your clinic easier to find, easier to trust and easier to book, then report on the inquiries and evaluations we can measure.
Do you handle the privacy side of tracking and retargeting?
We build tracking and ad audiences carefully and avoid sending sensitive details to ad platforms where possible. Rules on protected health information are for your compliance advisor to confirm, and we flag any feature that should be reviewed before it goes live.
We are a cash-pay practice. Does that change the plan?
It changes the website more than the channels. Cash-based patients need to understand what a session includes, how long it lasts and why it is priced as it is. We build pages that explain this plainly and a booking path with no insurance forms in the way.
Can you help us recruit referral sources?
We build the physical therapy pages and materials that help a surgeon, doctor, coach or employer feel comfortable referring, such as a short partner page and a clear communication process. We do not buy or sell referrals, and we do not offer anything of value in exchange for them.
Do we need a new website to start?
Not always. The Silver plan works with the physical therapy website you already have. If it is slow, hard to use on a phone or missing key pages, the Gold and Platinum plans include a managed website, and a standalone site can be quoted after a short call.
Explore more
Browse the Guides by How Patients Choose a Therapist
Start Here
- Therapy Clinic SEOHow a therapy clinic earns search visibility: condition pages, location pages, trust signals for health topics and a site structure that leads to a booked evaluation.
- PT Marketing GuideA full plan for outpatient clinics: two patient funnels, every channel, what it costs, a seasonal calendar, tracking and a 90-day start.
- Physical Therapy Marketing (you are here)Marketing for independent outpatient clinics: search, Google Maps, paid ads, AI answers and a website that turns a worried searcher into a booked evaluation.
Get Found in Search
- Therapy Clinic Maps SEOSet up and manage a clinic's Google Business Profile: categories, services, hours, booking links, reviews and rules for shared spaces and several locations.
- Therapy Clinic AI SearchHow people ask AI assistants about back pain, post-surgery rehab and finding a therapist, and how a clinic publishes accurate facts so answers describe it correctly.
- Therapy Clinic Links and CitationsCitations and links that suit a therapy practice: provider directories, associations, referring offices, schools, teams and local press, and what to leave alone.
Paid Advertising
- Therapy Clinic Paid AdsWhere paid advertising fits a therapy practice: Google Ads, Bing, Meta Ads (Facebook and Instagram), a small ChatGPT ads test, and the health-policy limits to respect.
- Physical Therapy Google AdsHow Google Ads campaigns are organized for outpatient clinics: service-line structure, intent-based keywords and negatives, schedule-aware budgets, health advertising limits and call and form tracking.
- Physical Therapy Meta AdsHow clinics use Meta Ads (Facebook and Instagram): community education, seasonal programs, event promotion, compliant wording, privacy limits and what the channel cannot do for patients in pain.
Website and Content
- Physical Therapy Web DesignWebsite design for outpatient clinics: condition and service pages, therapist credentials, insurance and direct-access explanations, scheduling and intake, referral-source tools, mobile use and privacy-aware tracking.
- PT Content MarketingCondition guides, first-visit pages, insurance explainers and referral-source pages for outpatient clinics, written with your therapists and reviewed before anything goes live.
Strategy and Lead Generation
- PT Lead GenerationHow a clinic gets new patient evaluations: what a good inquiry is, speed to answer, no-shows, tracking and owned channels versus lead marketplaces.
- Grow Your Therapy PracticeSteady ways to grow a physical therapy clinic: choose the patients you serve best, widen referral and search sources, protect plan-of-care follow-through and measure attended evaluations.
- Scale Your Therapy PracticeHow to scale a physical therapy practice: schedule capacity, payer mix and cash services, support staff, therapist hiring, a second location and when marketing spend should rise.
Get in Touch
Tell Us How Your Evaluations Get Booked Today
Send us the care lines you want to grow, the towns your patients drive from, which referral sources already trust you and how many new evaluations your therapists can absorb each week. We will sketch a flat monthly plan from those answers. Ring 610-825-4363 or email hello@getphound.com and our CEO will join the first call.